As you know, blog sites are crowded, with everyone trying to rank at the top, but long tail keywords can save you. Most businesses or blogs benefit from this because it attracts visitors who have a very specific search intent. We have gathered all the necessary information related to long keywords, which might be useful for you.
What are Long Tail Keywords?
Long-tail keywords are more exact and less common than other keywords, consisting of three to five words generally. “Long-tail” describes the “long tail” of the demand curve for a search. As queries regarding a topic become more detailed, the search volume lowers while the possibility of conversion increases.
Examples of long tail keywords
For example, the keyword “tea” is a “head” keyword because it gets 194k searches per month and a strong keyword difficulty up to “91.” The keyword ”long island iced tea” is a “long-tail keyword” and only gets 150k searches.
Here are a few examples of long-tail targeted keywords:
- green tea benefits
- drinking tea at night side effects
- does green tea have caffeine
- bubble tea near me
Notice how these keywords are both long and specific? Also, their search volumes are quite low, making it easy for searchers to find exactly what they want.
Benefits of Using Long Tail Keywords
There are many benefits to using long tail keywords; some of them are given below:
1. Easy to Rank
Long-tail keywords are much simpler to rank than common ones because they are more exact and have fewer search results. A large amount of traffic can be generated by focusing on a collection of long-tail keywords.
For example, searching for the keyword “tea” generates millions of search results; who knows where your rank might be?
Long and specific keywords help users find you more easily because there are fewer results than short-tail keywords. The longer the keyword, the more specific, the less traffic.
2. High Possibility To Sell Product
Focusing on long-tail keywords, even though these keywords are less common in search engine results, also increases the possibility that a visitor will purchase your service or product.
3. More Effective for Voice Searches.
When it comes to voice searches, users enter queries into the search bar as if they were asking questions. This results in more extensive keyword searches.
Long-tail keywords are commonly used by people conducting voice searches for information. They probably employ long-tail keywords because they are trying to find something specific. They are high-intent users, and that’s who you should be focusing on.
4. High Conversion Rate
Keep in mind that long-tail keywords work better when looking for specific data Using long-tail keywords helps businesses achieve higher conversion rates since the content is more tailored to the needs of the target audience.
Here’s an example: To update your office, if you look for “painting company,” you’ll see a lot of results, including paint companies and contractors, as well as home and commercial painters.
Instead of using such a general keyword, you can reduce your search to “commercial painting company Seattle, WA” according to your needs.
5. Less Competitors
Long-tail keywords have fewer competitors than regular short-tail keywords, which makes ranking for them much easier. The longer and more specific your keywords, the easier it will be to rank against them in search engine results pages.
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How To Find Long Tail Keywords
You can find long-tail keywords using a variety of strategies listed below:
1. Use the Auto-Suggest Features
Search engines suggest relevant keywords or popular search queries as you start entering them. These recommendations often include variations on key words that can help guide your content strategy.
For example, the following options were offered by Google’s auto-suggest for the search phrase “coffee”:
2. Use Keyword Research Tools
Keyword research tools give you a record of search volumes and cost per click (CPC), allowing you to measure the popularity and demand for specific words and target the searchers that are actively searching for them.
By using this technique, you can easily choose long tail keywords that have lower keyword difficulty and increase your chances of ranking higher in search engine results. Consider the following tools:
Google Keyword Planner: This free tool provides an outline of keyword variations, competitiveness, and search volumes. You can see how often people look for particular words, phrases, and their variants. You can use this data to estimate the amount of competition you may face while pursuing specific keywords.
Semrush: Using a variety of SEO tools, Semrush assists with keyword research, competitor analysis, link building, on-page SEO, and ranking analysis. It can assist you in tracking your SEO performance and enhancing your content plan.
Ahrefs: This tool has a large keyword database and offers deep insights into keyword metrics and trends. The tool offers comprehensive data on organic traffic, search volume, and search intent.
Moz Keyword Explorer: This tool provides extensive keyword research, including ideas for similar keywords, search traffic, and difficulty ratings. Moz gives you the opportunity to assess a long tail keyword’s level of competition and determine whether it makes sense to use it in your SEO plan.
Discussion boards and forums like Quora: In online communities that concern your business or product, you can watch the language and expressions that users use in their conversations. This information enables you to pinpoint and include particular keywords as well as learn about the problems that your consumers are talking about.
Google Trends: This tool allows you to compare two keywords and determine how much interest in a specific term is rising or falling. In addition, this tool evaluates term popularity and examines search trends to offer insights into hot and trending subjects. In terms of SEO, keywords with an upward trend on the graph represent the best-case scenario.
3. Use the “People also ask” section
The “People also ask” function on Google displays queries related to the query you entered. These queries assist in locating useful long tail keywords. Here are some questions about the search phrase “long tail keyword.”
Conclusion:
In conclusion, long tail keywords have a major role in your content and marketing, as we have discussed above. Research thoroughly, target your audience, and avail numerous benefits by utilizing long tail keywords in your content.