How to Boost Clicks with These 7 PPC Ad Writing Tips

PPC advertising is a great way to target your audience, but if it does not attract your audience to click it, then it’s useless. Even worse, a low click-through rate might lower your Quality Score, raising your ad money spent. 

Writing outstanding ad copy is the most important thing you can do in paid search. Visitors will feel bound to click on your ad only if the copy is undoubtedly high-quality.

PPC Ad Writing Tips You Need To Know

We have gathered some useful tips to transform your PPC ads into potential customers.

1. Emotional Words and Phrases

Grab your viewers with their pain points and the benefits they are looking for. Use emotional words or phrases to make your ad relatable to customers. Know that; What is the ultimate goal of the buyer—the positive emotion they want to obtain or the negative emotion they want to avoid?

2. Write a killer CTA

To finish your ad, provide a call to action that encourages your searchers to click. You may choose the traditional “buy now,” but if you really want to take it to the next level, think of a more unique option.

3. Add a differentiator

Your competitors might be using mostly the same features and benefits as you. In that case, by analyzing your competitors PPC ads, add differentiators to your copy to define your unique features. This is the key to delivering an effective sales pitch or scenario with little time and space. This is easy if you use any of the following:

• The original
• The official
• The only
• The quickest
• The first
• The lowest priced
• The top-rated

4. Repeat and reinforce, but don’t be repetitious

Sure, you want to fill the whole place for a copy but also keep in mind that the copy should be relatable and not repeated or stuffed with unnecessary words.

Including it once in your title, display route, and/or description should be enough. Use the remaining space to highlight features, advantages, or relevant terms. The goal is to reinforce or restate without being repetitive.
PPC ad copy tips: examples of Google advertising that are repetitive, redundant, and reinforcing.

5. Add some humor

A good sense of humor will definitely grab some customers. Take a look at this advertisement, We see an image of a wide-eyed cat with the ad content, “That feeling when you forget to download Capital One Shopping and overpay online.” Then an urgent call to action below: “You’ll want to check this out ASAP.”

6. Assuring Copy

Customers are programmed to have objections, even when their intention to purchase is quite high when searching. Following are some thoughts of a customer that restrict them from buying. Try using some words that clearly imply what you provide:

• I cannot afford it.
• It’s too much of a challenge.
• I don’t need it.

Fortunately, I have a few magic words (and synonyms) that are effective responses to these issues. They are as follows:.

Free: no cost, low cost, save, affordable, as low as % off, only, cheap, deal.

Easy: fast, instant, simple, just, in minutes, days, or hours, quick, rapid, jif.

Worth it: return on investment, used by countless, game-changing people; you will never look back.

7. Use relationships to trigger emotion

Perry Marshall created the Swiss Army Knife, an organized method to effective commercial writing, many years ago. Blade #1 focuses on relationships, and the model includes six crucial players:

• A customer
• Your business
• Something they love
• Something they dislike
• Their best friend
• Their worst enemy

Conclusions

Impactful ad copywriting has a valuable impact on your customers. You can also master it with persistent dedication and infinite patience. Treat the ideas given above as your starting point, and never be afraid to express your creativity; soon you’ll be producing advertisements that viewers can’t help but click!

Read our blog, How To Reach Your Target Audience?