Email marketing is an effective strategy that businesses can utilize to increase sales and create deeper connections with their clients.
Yes, there are more ways to connect with your audience and clients. But you know what? With over 4.5 billion users, email is the king of all marketing platforms.
Email marketing remains the most successful channel, better than social media, SEO, and affiliate marketing. Why? How come this decades-old technology is still one of the best ways to advertise? This will be discussed in our blog below.
What is Email Marketing?
Email marketing is a type of digital marketing where a list of followers receives promotional emails or newsletters.
It is a major tool used by both B2C and B2B businesses to increase brand recognition, client loyalty, and generate conversions.
Why Is Email Marketing Important?
- According to 87% of marketers, email marketing is essential for company success.
- 99% of email users read their emails at least once a day.
- 59% of consumers said marketing emails influenced the purchases they make.
- Globally, there are 4.3 billion email users.
- By 2024, there will be 4.48 billion email subscribers worldwide.
- According to our Marketing Trends report, 51% of marketers believe that it is the most profitable advertising
5 Steps of Doing Email Marketing
You need to follow several strategies given below in order to successfully reach your clients.
1. Set your Goals
Before you buy an email marketing tool or send your first email, you must first define your goals. Ask yourself:
- What do I want my subscribers to do when they join my list?
- What will make them want to join your list?
- What will you share to grab their attention?
- What things will convince them to buy what you offer?
- You need to know your target audience in order to create marketing emails.
- Are you contacting existing clients or trying to attract new ones?
- You must customize your messages for your audience according to their age, geography, hobbies, and purchasing patterns.
- Once you’ve identified your target market, adjust your messaging accordingly.
2. Select an Email Service Provider (ESP)
You can design, send, and run email campaigns to your audience with the help of an email service provider (ESP). Selecting the right email marketing software with all the features you need will help you keep your budget control. Here are some affordable email marketing software options to consider:
- MailChimp
- HubSpot
- Marketo
- GetResponse
3. Make an email marketing list.
Creating an email marketing list takes time, but it is important. Because it reflects the people you want to attract. I suggest you make your own email list rather than buying it. An organic list guarantees that you are reaching people who want to receive your messages and interact with your content.
Here are a few places where you can find email addresses for your list:
- Current email lists.
- Contacts from existing email accounts.
- Customer relationship management (CRM) software.
- Ecommerce platforms.
- Request for fresh emails through social media or your website
4. Use Lead Magnets
A lead magnet is a reward that you offer in exchange for your visitor’s email address. There are various types of lead magnets, some of them are as follows:
- Webinars and Ebooks
- Coupon or discount
- Self-evaluation quiz
- Free consultation or proposal
- Checklist
- Cheat sheet or instruction manual
- Entry to a private online community
5. Automate and examine
After obtaining your list and ESP, the next steps are automation and analysis. Your ESP will allow you to build up autoresponders, which are essential for driving new customers through your marketing funnel. They basically mean that you can make more money with less effort.
Conclusion:
In conclusion, email marketing continues to be an important tool for companies to connect with and nurture their audience. Brands can use email to develop closer relationships with their subscribers and produce actual results.
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