Keyword research allows you to ensure that there is a search demand for whatever topic you wish to write about. Thus, if your page ranks well in Google for its target keyword, you will receive a steady supply of highly focused traffic.
What is keyword research?
Keyword research is the process of identifying important search terms that your target customers use in search engines like Google to find related products, services, and information. Key benefits of doing extensive keyword research.
- When you find the most relevant keywords, you will rank at the top of search engine results, attracting more people to your website.
- Effective keyword research will help you analyze the latest marketing terms that are trending.
- By researching keywords for popularity, search volume, and all-purpose, you can target the questions that the majority of your audience wants answers to.
How To Perform Keyword Research for SEO
You’ll learn how to research keywords in the right way, how to avoid common mistakes in keyword research, and how to create content that is compelling. You’ll discover a whole new world of strategic SEO once you learn how your target audience finds your content through searches!
1. Identify “seed” keywords:
The first step in your keyword research strategy is to identify seed keywords. They set your market niche and assist you in finding your competition. Each keyword research tool asks for a seed term, which it utilizes to generate a wide range of possible keywords.
If you are a marketing agency, then your seed keywords would be:
- Tea
- Black tea
- Herbal tea etc.
2. Use keyword research tools.
Once you provide a seed term, the research tool will use that term to generate a wide range of keyword suggestions based on their databases. Here are some of the most famous keyword explorer tools that might be useful for you to get a detailed insight into your seed keyword.
- Ahrefs
- SE Ranking
- SEMrush
- Ubersuggest
- Free Keyword Research Tool
- Google Keyword Planner
- SECockpit
- Keywords Everywhere
- MozKeywordTool.io
- KWFinder
For the seed keyword “bedsheets,” the keyword tool has suggested the following keywords to me:
3. Find relevant search phrases
There are several ways to expand your keyword lists.
- Enter the main keyword into Google and scroll to the bottom of the page to view a list of similar search keywords highlighted in bold.
- If you want to go deeper, select one of the related searches and go through the list that appears at the bottom of the second page from Google.
- AnswerThePublic enables up to three free searches every day. It provides a chart with terms that people are using to search for your topic.
- You can enter your keyword phrase into Google’s search bar to discover what other relevant phrases people use.
4. Don’t Ignore Long Tail Keywords:
Do not ignore these less popular terms. Long tail keywords with less search traffic frequently have higher conversion rates since users are more thorough and detailed while doing searches. For instance, someone looking for “coffee machine” is mostly scrolling. However, a person looking for the “best grind and brew filter coffee machine” is most likely to sell out.
5. Look into competitors keyword targeting.
Look at the competitor’s keywords to stay updated on how they sell similar goods and services on their websites. You may find creative solutions and get insight for the rest of your keyword research by looking into your rivals.
While searching for keywords, observe which websites usually appear high on search engine results pages (SERPs). If you are already familiar with your competitors, you can see how they rank by running their website through Ahrefs or a comparable tool.
Conclusion:
To summarize, keyword research is more than just a first step in developing online content; it is the foundation of a successful digital strategy. You can produce content that profoundly resonates with your audience, generates traffic, and eventually helps you accomplish your business goals by knowing the language used by this audience and identifying their wants and needs.
Read our blog: Top 7 Copywriting Strategies You Need To Know