What Are the 5 Instagram Metrics You Need to Track in 2024?
Instagram metrics give you actionable insights to optimise your brand and keep you updated on new algorithms of 2024 so that you can build strategies to grow your brand.
Instagram is a popular platform for marketers, with over 1.3 billion active users, 90% of which follow at least one brand. So, only tracking the no. of likes and comments isn’t enough if you want to impact a large audience. Instagram algorithm is hard to target as it evolves constantly, and the only way to cope with it is to keep an eye on these 5 Instagram metrics detailed below
What are Instagram metrics?
Instagram metrics are numbers that indicate how well your Instagram posts and account are performing. These insights demonstrate which type of material is effective and which is simply spending time but providing little value.
Tapping into Instagram analytics will help you achieve the brand popularity you’ve always wanted. Furthermore, competitor analysis can assist you grasp your brand’s positioning.
Most Important Instagram Metrics You Need To Track
The Instagram metrics will help you a lot in designing marketing campaigns, building content, and strategies to reach your desired audience and elevate your brand.
1. Follower growth rate
Instagram follower growth rate indicates how rapidly your Instagram account gains or loses followers. Tracking your follower growth rate determines the effectiveness of your Instagram marketing strategies.
If you’re experiencing a consistent rise in followers, new visitors are likely to find and interact with your business. While the exact number of followers means inefficient strategies, the rate at which follower rate varies is a good metric to track.
2. Reach
Instagram reach metric informs you how many people have viewed your post. This differs from Instagram impressions, which show the no. of times a post is viewed.
If the same person views your post three times, that counts as three impressions. However, reach only counts each user once, making it a more precise indicator of how many people have seen your content.
For a marketing agency, closely monitoring the reach metric shows the effectiveness of your content strategy and helps you determine whether the users resonate with your content or not, informing data-driven decisions for future campaigns to improve performance and maximise return on investment.
3. Instagram Saves
This is the hottest, newest Instagram metric that the majority of the companies refer to as “the new like”.
People who save your content show that they value what you have to say and find your content useful so that they will look again and might follow you to get more content like this, which is a win-win situation.
When you evaluate Instagram metrics and include this data in your top KPIs list, you’ll get a sense of the type of material that your audience responds to and may change your content strategy accordingly.
4. Profile interactions
Instagram profile visits or interactions, another important Instagram metric, determine the number of views on your profile.
When a visitor visits your profile for the first time after looking for a certain hashtag, they are more likely to become a follower if they find the content and aesthetics appealing and relevant. The amount of visitors to your profile will improve if they see consistency and postings that indicate a well-planned approach.
5. Profile Analytics
Profile metrics give a quick summary of your Instagram account’s overall performance.
This includes Instagram profile views, website clicks, and CTA button clicks. These wide statistics are useful for understanding how your Instagram content attracts traffic to your profile and converts it into actions (sales).
This overview contains metrics such as:
The most engaging content kinds are posts, stories, videos, and reels.
Conclusion
Tracking and analyzing Instagram metrics helps you a lot in determining what your audience likes or not. You can easily plan content for your brand according to the demographics and statistics that relate to your target audience. In the ever-evolving Instagram algorithm of 2024, these Instagram insights help you know your viewers better